

Aelric is a mid-century abstract hand-tufted rug, its ivory field divided by a fine grid and scattered with organic, irregularly shaped colour blocks in navy, mustard, teal, and maroon.
Product Details
- Construction: Hand Tufted
- Material: 100% New Zealand Wool
- Colour: Gray & Ivory
- Pattern: Abstract colourblock with grid
- Style: Modern, Mid-Century
- Made in: Bhadohi, Uttar Pradesh, India
Aelric pairs a quiet, structured grid with a scatter of freeform shapes — half-circles, curved wedges, and irregular blobs — each one a different colour, breaking across the grid lines rather than sitting neatly inside them. This tension between order and looseness is a hallmark of mid-century abstract design, and it gives Aelric a collected, gallery-like feel rather than a busy all-over pattern. Hand tufted with a dense, even pile, Aelric works well as a considered accent in a room with clean, simple furniture.
Frequently Asked Questions
What is a hand-tufted rug, and how is it made?
Wool is punched through a stretched canvas backing by hand using a tufting gun, following a pre-drawn design. A layer of latex is applied underneath to lock the fibres in place, then a fabric backing is added for stability.
Why do the shapes look randomly placed?
The freeform colour blocks are deliberately scattered across the grid rather than aligned to it, a device common in mid-century abstract art to create visual tension.
Is shedding normal on a new hand-tufted rug?
Yes — some loose fibre shedding in the first few months is normal for wool pile and settles down with regular vacuuming.
How do I clean and maintain it?
Vacuum on suction only, without a rotating brush or beater bar. Blot spills immediately with a dry cloth rather than rubbing, avoid harsh chemicals, and bring in a professional cleaner periodically.
What is the pile material?
100% New Zealand wool.
Which room suits this rug best?
Living rooms and studies with clean, simple furniture — the abstract pattern works best as a focal point rather than a busy backdrop.
Explore more: hand tufted carpets, geometric carpets, living room rugs, Rug Size Guide and geometric rugs guide.
Our average delivery time is 12–15 days.
Please note that some carpets are made to order, and in such cases, delivery may take 25–35 days.
Once your order is dispatched, you will receive a tracking number to monitor the shipment.
Orders can be cancelled within 24 hours of purchase or before dispatch, whichever comes first.
After this period, we may not be able to accommodate cancellation requests, as the production or shipping process will have already started.
Returns will be accepted for up to 10 days of Customer’s receipt or tracking number on unworn items. You, as a Customer, are obliged to inform us via email before you return the item, only in the case of:
– Received the wrong item.
– Item arrived not as expected (ie. damaged packaging).
– Item had defects.
– Over delivery time.
– The shipper does not allow the goods to be inspected before payment.
The returned product(s) must be in the original packaging, safety wrapped, undamaged and unworn. This means that the item(s) must be safely packed in a carton box for protection during transport, possibly the same carton used to ship to you as a customer.
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