Primrose Navy Botanical Hand Tufted Wool Rug
Rs. 7,799.00
Primrose is an Arts and Crafts botanical hand-tufted rug, its deep navy field filled with large mustard-gold blooms, small coral flowers, and dense sage-green foliage worked in a mirrored, symmetrical layout.
Product Details
- Construction: Hand Tufted
- Material: 100% New Zealand Wool
- Colour: Navy
- Pattern: Botanical floral with mirrored symmetry
- Style: Traditional, Arts and Crafts-Inspired
- Made in: Bhadohi, Uttar Pradesh, India
Primrose fills the entire field with pattern — oversized golden blooms anchor each quadrant, connected by trailing leaves and studded with small coral flowers, all mirrored top to bottom and side to side for a formal, balanced composition. This is the kind of dense, all-over botanical design the Arts and Crafts textile tradition is known for, where no part of the surface is left as plain background. Hand tufted with a dense, even pile, Primrose is built to anchor a room for years.
Frequently Asked Questions
What is a hand-tufted rug, and how is it made?
Wool is punched through a stretched canvas backing by hand using a tufting gun, following a pre-drawn design. A layer of latex is applied underneath to lock the fibres in place, then a fabric backing is added for stability — this is what lets a pattern this detailed hold its precise linework.
Why is the pattern mirrored?
Symmetrical, mirrored layouts are a hallmark of Arts and Crafts textile design, giving a dense floral pattern a formal, balanced structure rather than a random scatter.
Is shedding normal on a new hand-tufted rug?
Yes — some loose fibre shedding in the first few months is normal for wool pile and settles down with regular vacuuming.
How do I clean and maintain it?
Vacuum on suction only, without a rotating brush or beater bar. Blot spills immediately with a dry cloth rather than rubbing, avoid harsh chemicals, and bring in a professional cleaner periodically.
What is the pile material?
100% New Zealand wool.
Which room suits this rug best?
Living rooms and formal dining spaces — the dense pattern and deep navy ground work well as a rich, traditional anchor.
Explore more: hand tufted carpets, living room rugs, Rug Size Guide and hand tufted vs hand knotted guide.
Our average delivery time is 12–15 days.
Please note that some carpets are made to order, and in such cases, delivery may take 25–35 days.
Once your order is dispatched, you will receive a tracking number to monitor the shipment.
Orders can be cancelled within 24 hours of purchase or before dispatch, whichever comes first.
After this period, we may not be able to accommodate cancellation requests, as the production or shipping process will have already started.
Returns will be accepted for up to 10 days of Customer’s receipt or tracking number on unworn items. You, as a Customer, are obliged to inform us via email before you return the item, only in the case of:
– Received the wrong item.
– Item arrived not as expected (ie. damaged packaging).
– Item had defects.
– Over delivery time.
– The shipper does not allow the goods to be inspected before payment.
The returned product(s) must be in the original packaging, safety wrapped, undamaged and unworn. This means that the item(s) must be safely packed in a carton box for protection during transport, possibly the same carton used to ship to you as a customer.
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