

Bloomtide is an ombre flower hand-tufted runner, built from overlapping scalloped circles that read as a stretched flower shape — graduating from beige at each end, through layers of teal, into a near-black navy centre.
Product Details
- Construction: Hand Tufted
- Material: 100% New Zealand Wool
- Colour: Multicolor (Beige to Navy Ombre)
- Pattern: Scalloped flower ombre
- Style: Modern, Contemporary
- Shape: Runner
- Made in: Bhadohi, Uttar Pradesh, India
Rather than a straight-edged runner, Bloomtide is shaped from a chain of scalloped, petal-like circles, each one shifting slightly in colour — beige at the two ends, moving through progressively deeper shades of teal, and settling into a near-black navy at the very centre, like a tide of colour rising and falling along its length. That gradient does double duty as a design device: it draws the eye down the length of the hallway and gives the runner a clear midpoint, unlike a flat, single-colour strip. Hand tufted with a dense, even pile, Bloomtide works as a considered floor piece rather than a purely functional one.
Frequently Asked Questions
What is a hand-tufted rug, and how is it made?
Wool is punched through a stretched canvas backing by hand using a tufting gun, following a pre-drawn design. A layer of latex is applied underneath to lock the fibres in place, then a fabric backing is added for stability — this is what lets Bloomtide hold its scalloped outline precisely.
How does the ombre colour effect work?
The colour shifts gradually from beige at each end through several shades of teal to a near-black navy centre, rather than being printed or dip-dyed — each tone is tufted individually.
Is shedding normal on a new hand-tufted rug?
Yes — some loose fibre shedding in the first few months is normal for wool pile and settles down with regular vacuuming.
How do I clean and maintain it?
Vacuum on suction only, without a rotating brush or beater bar. Blot spills immediately with a dry cloth rather than rubbing, avoid harsh chemicals, and bring in a professional cleaner periodically.
What is the pile material?
100% New Zealand wool.
Will it hold up in a hallway or entryway?
Yes — the dense hand-tufted pile is built for regular foot traffic, which suits the passageways runners are typically placed in.
Explore more: hand tufted runners, living room rugs, Rug Size Guide and bedroom rug guide.
Our average delivery time is 12–15 days.
Please note that some carpets are made to order, and in such cases, delivery may take 25–35 days.
Once your order is dispatched, you will receive a tracking number to monitor the shipment.
Orders can be cancelled within 24 hours of purchase or before dispatch, whichever comes first.
After this period, we may not be able to accommodate cancellation requests, as the production or shipping process will have already started.
Returns will be accepted for up to 10 days of Customer’s receipt or tracking number on unworn items. You, as a Customer, are obliged to inform us via email before you return the item, only in the case of:
– Received the wrong item.
– Item arrived not as expected (ie. damaged packaging).
– Item had defects.
– Over delivery time.
– The shipper does not allow the goods to be inspected before payment.
The returned product(s) must be in the original packaging, safety wrapped, undamaged and unworn. This means that the item(s) must be safely packed in a carton box for protection during transport, possibly the same carton used to ship to you as a customer.
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